https://top-korea.blogspot.com/2011/09/news-snsd-effect-gave-woongjin-coway.html
According to Woongjin Coway on August 31st, the company s sales have risen 400% in the 2nd quarter of 2011 compared to the 2nd quarter of last year, all thanks to SNSD who was selected to be the models for Woongjin Coway s ice water purifier.
In March this year, Woongjin Coway signed an exclusive model contract with SNSD to promote their new products by taking advantage of the friendly-image displayed through the Coway, Take Care of Mom campaign. To strengthen their image as Korea s no.1 water purifier brand, Woongjin Coway aims to expand their market to customers in their 20s – 30s.
According to a representative of Woongjin Coway, particularly, after YoonA s Self-sterilizing Ice Water Purifier advertisement in June this year, the sales of the new product has gone up by 38% compared to the sales of existing ice water purifier.
Woongjin Coway s Marketing Communication Team leader, Kim JoonHyun said, The sales of the ice water purifier have gone up 4 times compared to the same quarter last year. The huge contribution of SNSD s advertisement on product awareness and increase in purchase can be seen clearly.
Credit: asiae.co.kr
Translated by: fanwonder
According to Woongjin Coway on August 31st, the company s sales have risen 400% in the 2nd quarter of 2011 compared to the 2nd quarter of last year, all thanks to SNSD who was selected to be the models for Woongjin Coway s ice water purifier.
In March this year, Woongjin Coway signed an exclusive model contract with SNSD to promote their new products by taking advantage of the friendly-image displayed through the Coway, Take Care of Mom campaign. To strengthen their image as Korea s no.1 water purifier brand, Woongjin Coway aims to expand their market to customers in their 20s – 30s.
According to a representative of Woongjin Coway, particularly, after YoonA s Self-sterilizing Ice Water Purifier advertisement in June this year, the sales of the new product has gone up by 38% compared to the sales of existing ice water purifier.
Woongjin Coway s Marketing Communication Team leader, Kim JoonHyun said, The sales of the ice water purifier have gone up 4 times compared to the same quarter last year. The huge contribution of SNSD s advertisement on product awareness and increase in purchase can be seen clearly.
Credit: asiae.co.kr
Translated by: fanwonder
According to Woongjin Coway on August 31st, the company s sales have risen 400% in the 2nd quarter of 2011 compared to the 2nd quarter of last year, all thanks to SNSD who was selected to be the models for Woongjin Coway s ice water purifier.
In March this year, Woongjin Coway signed an exclusive model contract with SNSD to promote their new products by taking advantage of the friendly-image displayed through the Coway, Take Care of Mom campaign. To strengthen their image as Korea s no.1 water purifier brand, Woongjin Coway aims to expand their market to customers in their 20s – 30s.
According to a representative of Woongjin Coway, particularly, after YoonA s Self-sterilizing Ice Water Purifier advertisement in June this year, the sales of the new product has gone up by 38% compared to the sales of existing ice water purifier.
Woongjin Coway s Marketing Communication Team leader, Kim JoonHyun said, The sales of the ice water purifier have gone up 4 times compared to the same quarter last year. The huge contribution of SNSD s advertisement on product awareness and increase in purchase can be seen clearly.
Credit: asiae.co.kr
Translated by: fanwonder
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